Language of Advertising Theory

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media. Advertising can also serve to communicate an idea to a large number of people in an attempt to convince them to take a certain action.

Advertising Theory
It clarifies the objectives of an advertising campaign and for each individual advertisement. The model suggests that there are six steps a consumer or a business buyer moves through when making a purchase. The steps are:

1. Awareness
2. Knowledge
3. Liking
4. Preference
5. Conviction
6. The actual purchase

* Means-End Theory

This approach suggests that an advertisement should contain a message or means that leads the consumer to a desired end state.

* Leverage Points

It is designed to move the consumer from understanding a product’s benefits to linking those benefits with personal values.

* Verbal and Visual Images

Types of advertising:
* Digital advertising
* Physical advertising

http://freepdfppt.com/marketing/advertising-ppt-material-paper-presentation-slide

Komentar

Posting Komentar

Postingan populer dari blog ini

Equivalence in Translation

Equivalence is the important thing that must be achieved in translation process, a translation product can be said successfully if the readers or listeners of that translation product do not know that they are reading or listening of translation product that means responds of the readers or listeners when they read and listen the source text is same when they read or listen the translation product. Equivalence can be said to be the central issue in translation. The thing that is found out of translator is the equivalence meaning from source language (SL) to target language (TL). The concept of equivalence nevertheless broadened out when the American Bible theorist and translator Eugene Nida (1964) recognized the polarities ‘dynamic equivalence’ (same function) and ‘formal equivalence’ (same form, probably with a different function). There were thus different kinds of equivalence that could be established, independently of whatever was considered ‘natural’ before the translator ente
Baca selengkapnya

JENIS-JENIS GAYA BAHASA

Menurut Gorys Keraf (2009:115), gaya bahasa terbagi menjadi dua bagian yaitu dari segi nonbahasa dan segi bahasa. Dilihat dari segi nonbahasa, gaya bahasa terbagi menjadi tujuh bagian, diantaranya sebagai berikut: 1.)     Gaya bahasa berdasarkan pengarang 2.)     Gaya bahasa berdasarkan masa 3.)     Gaya bahasa berdasarkan medium 4.)     Gaya bahasa berdasarkan subjek 5.)     Gaya bahasa berdasarkan tempat 6.)     Gaya bahasa berdasarkan hadirin 7.)     Gaya bahasa berdasarkan tujuan Dilihat dari segi bahasa atau unsure-unsur bahasa yang digunakan, maka gaya bahasa dapat dibedakan berdasarkan titik tolak unsure bahasa yang dipergunakan, yaitu: 1.)     Gaya bahasa berdasarkan pilihan kata Berdasarkan pilihan kata, gaya bahasa ini mempersoalkan kata mana yang paling tepat dan sesuai untuk posisi-posisi tertentu dalam kalimat, serta tepat tidaknya penggunaan kata-kata dilihat dari lapisan pemakaian bahasa dalam masyarakat. Dengan kata lain, gaya bahasa ini memperso
Baca selengkapnya

EXAMPLES OF TRANSLATION PRINCIPLES

Based on Allan Duff, the principles of translation must be following these: 1.       Meaning:  the translation should reflect the meaning accurately. For example: I'd never given much thought to how I would die — though I'd had reason enough in the last few months— but even if I had, I would not have imagined it like this. Aku tidak pernah terlalu memikirkan bagaimana aku akan mati, meskipun aku punya cukup alasan  beberapa bulan terakhir ini, tapi kalaupun memiliki alasan, aku tak pernah membayangkan akan seperti ini. (Source: Twilight and its translation) I stared without breathing across the long room, into the dark eyes of the hunter, and he looked pleasantly back at me. Aku menatap ruangan panjang itu tanpa bernafas, ke dalam mata gelap sang pemburu, dan ia balas menatapku senang. 2.       Form: The words order should match the original as closely as possible. Example: She hugged me tightly for a minute, and then I got on the plane, and she was go
Baca selengkapnya